6. framing bias
Framing Bias causes us to make decisions because of a compelling (but subjective) presentation, rather than an objective set of facts.
In Short: Framing Bias is what happens when people make decisions because of how information is presented.
For Example: When employers gave new hires the option of “opting in” to 401K retirement plans, the uptake was 25-45%. In recent years, employers have made enrollment in 401K the default option, and new employees have to “opt out.” In both cases, the decision to enroll is exactly the same, but participation rates in “opt-out” plans exceed 85%.