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Heron In The News

Our wealth advisers are featured in more than 200 interviews since 2011. Scroll down to see current interviews.

'Tidying Up With Marie Kondo'

One of the biggest cultural touchstones so far in 2019 has been the Netflix reality show "Tidying Up with Marie Kondo."

It stars Japanese organizing consultant Marie Kondo as she helps families clean up their homes using her KonMari method. Ms. Kondo goes through every item one-by-one to decide which items really "spark joy." If it doesn't spark joy, it has to go.

It got me thinking — could the same methodology help advisers improve their technology?


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As advisers have tried to modernize their practices over the past decade, many have assembled a Frankenstein monster of various third-party technologies and legacy platforms. Firms have picked out a CRM, financial planning software, a portfolio manager and maybe a few other tools for things like reporting, research or marketing, and have bolted them onto whatever system their back-office relies on.

For David Edwards, president of Heron Wealth, the result looks like a bowl of spaghetti.

While Mr. Edwards is proud of the efforts he's made integrating the technology and getting it all to work, he still has until problems with onboarding.

"We signed a new client 10 months ago and still don't have the assets on board," he said. "Time and again we are "not in good order" according to the custodian."

David EdwardsComment