Forget about “Where’s Waldo?” The search is on for HENRYs. That is, “High Earners, Not Rich Yet.” Forward-thinking advisors are pursuing this millennial subset, a young demographic packed with potential, as New York City-based advisor David Edwards, founder-president of Heron Wealth, told ThinkAdvisor in an interview.
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David Edwards, president of Heron Financial Group Wealth Advisors, is launching a pilot project to add a web-based robo-advisor business to his firm.
Read MoreFour years ago Heron Financial Group barely had a social media presence, operating just a LinkedIn profile.
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